The numbers just mean what percentage of the bulb's output is actually UVB so a 5.0 bulb is putting out 5% of it's light as UVB while the 10.0 bulb puts out 10%. Since every bulb manufacturer is different, a Reptiglo 5.0 will not necessarily provide the same amount of UVB as a Reptisun 5.0. Also, the higher the percentage that is being generated as UVB, the lower the percentage of visible light there will be, so it may actually look like less light than a lower number bulb. Confused yet?
